February 9, 2016
By Joy Cannon
Still, other users were quick to put this video and Beyonce’s attire in the category of cultural appropriation. Others expressed that the hesitance to define Beyonce’s actions as such is hypocritical.
Personally, I don’t understand any hesitation to call this video exactly what it is – cultural appropriation. Maybe it has something to do with the fact that Beyonce has been deemed the ideal woman by modern society, so many may think she can do no wrong. Others probably do not understand cultural appropriation can be done by anyone including POC. If Coldplay and Beyonce are profiting from this display of Asian culture, then it seems quite clear that something isn’t right. Perhaps it would be a different story if Coldplay, Beyonce, and those behind this video had made every effort to include people truly from that culture. I agree and can appreciate that the video is beautiful and may even attract some to learn more about this culture, but it doesn’t seem like Beyonce’s place to use their formal dress as a costume for the sake of creating this video.